This past Monday I attended the Social Media Marketing Conference with 3 colleagues of mine. It was hosted by SkillPath Seminars and we learned quite a lot. For anybody interested in attending, I wanted to highlight some of the things I learned:
- A company’s fans and followers on Facebook and Twitter are over 50% more likely to become a regular customer.
- People in general are much more likely to share their poor experiences online than they are their positive ones.
- Google is now a verb.
- If you can’t be found online, potential customers will seek out your competitors because they can be found.
- You only have 2-5 seconds to capture a reader’s attention.
- Any posts online (Facebook, Twitter, etc.) only have a life of 2 days before becoming old.
Located in the gorgeous Sheraton City Centre Hotel in Indianapolis, we were given a choice between following Track 1: You’ve decided to jump into the world of social media – now what? and Track 2: Step up your social media presence: Network, promote, share… and profit! I followed Track 2, which included these sessions:
1) Cool tools and how to use them to grow your business
2) Mistakes rookies make…but you don’t have to
3) The art of writing for a social audience
4) Managing your on-line reputation
5) Monitoring what people are saying about you on-line – in 15 minutes a day
I would elaborate on my experience throughout each session but I must keep this brief. If you ever get the opportunity to attend one of these conferences, I guarantee you’ll enjoy yourself fully and leave knowing so much more about the world of social media.
Q