
A huge, huge congratulations to Madison Independent Drumline for walking away with the Gold World Champions medal this past weekend at WGI World Finals in Dayton, Ohio!!
“We are the music makers and we are the dreamers of dreams.” - Gene Wilder in "Willy Wonka and the Chocolate Factory," 1971
This past Monday I attended the Social Media Marketing Conference with 3 colleagues of mine. It was hosted by SkillPath Seminars and we learned quite a lot. For anybody interested in attending, I wanted to highlight some of the things I learned:
- A company’s fans and followers on Facebook and Twitter are over 50% more likely to become a regular customer.
- People in general are much more likely to share their poor experiences online than they are their positive ones.
- Google is now a verb.
- If you can’t be found online, potential customers will seek out your competitors because they can be found.
- You only have 2-5 seconds to capture a reader’s attention.
- Any posts online (Facebook, Twitter, etc.) only have a life of 2 days before becoming old.
Located in the gorgeous Sheraton City Centre Hotel in Indianapolis, we were given a choice between following Track 1: You’ve decided to jump into the world of social media – now what? and Track 2: Step up your social media presence: Network, promote, share… and profit! I followed Track 2, which included these sessions:
1) Cool tools and how to use them to grow your business
2) Mistakes rookies make…but you don’t have to
3) The art of writing for a social audience
4) Managing your on-line reputation
5) Monitoring what people are saying about you on-line – in 15 minutes a day
I would elaborate on my experience throughout each session but I must keep this brief. If you ever get the opportunity to attend one of these conferences, I guarantee you’ll enjoy yourself fully and leave knowing so much more about the world of social media.
Q